Four colored jigsaw puzzle pieces arranged in an L shape, each with a black symbol: plus, minus, mention, and down arrow.

We coach marketers, and the people who lead them, to drive real business impact.

ShiftUp is not generic leadership coaching. We focus on the core marketing skills, commercial capabilities, and leadership behaviours that help marketing deliver what the business actually needs: results. 

How it Works

Our coaching is practical, high-trust, and designed to move marketing and marketers forward.

Whether you're a high-potential marketer, a CMO, or a CEO trying to support one, we begin by assessing:

What’s required in your current or next role

What skills and capabilities
you already have

Where the real gaps lie, in marketing, business, or leadership.

It’s structured, strategic, and personalized.

Development
of a personalized plan. 

Your plan is built around the areas that matter most to your success. Main coaching areas include:

Strategic Clarity

A 3D pyramid diagram with four colored sections: green at the top, followed by red, then light blue, and dark blue at the base.

Marketing capability development

3D bar chart with three bars of different heights and colors, with arrows indicating axes.

Leadership influence
and alignment

Diagram of a computer network with a central server connected to five computer monitors.

Coaching that
builds momentum

Our engagements are focused and fast. With our HiPo Accelerator program and CMO Program involves 8 sessions. With our CEO program, we customize to your needs.

By the end, you’ll walk away with a structured development plan you can use to guide your next stage of growth. It’s practical. Actionable. And 100% aligned to your role.

What our Clients Say

“It's a great personalized coaching that's dedicated to what you need for development.”

Senior Marketing Manager

Individual results vary and depend on many factors.

“ShiftUp was a great experience to assess my current marketing skills, identify areas for improvement, and discuss ways to grow and add value.”

Brand Manager