We’ve been in the room.
We know what it takes.
ShiftUp was founded by two senior marketing leaders who’ve built brands, led high-performing teams, and earned their seat at the executive table.
Our Philosophy
We don’t just coach confidence, we coach capability.
We believe marketers become truly impactful when they can connect strategic thinking, marketing performance, and leadership presence. That’s what we coach—always grounded in business reality.
We created ShiftUp because we saw too many marketers with real talent struggling to lead at the level they were capable of. Not because they lacked potential—but because they lacked the coaching to unlock it.
Who We Are
Meghan Nameth
Co-Founder & Coach
Chartered Marketer, MBA, CMO Advisor
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Meghan Nameth is a senior marketing executive, strategist, and executive coach with more than 25 years of experience helping marketing leaders strengthen strategic influence and drive enterprise growth. She works with high-potential marketers, CMOs, and executive teams to build business understanding, sharpen decision-making, and lead with confidence in complex organizations.
Meghan is also President of Pattern & Path Consulting, where she partners with executive teams to translate deep human insight into clear strategic direction and growth pathways. Her coaching is grounded in real-world leadership experience across retail, financial services, consumer packaged goods, and professional services, blending strategic rigour with practical, experience-based guidance to help leaders turn strategy into action.
Heather Crawley
Coach
Certified Professional Co-Active Coach, CMO Advisor
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Heather Crawley is a certified executive coach and senior marketing leader with more than 25 years of experience helping organizations grow, adapt, and evolve across both large, complex enterprises and smaller, growth-stage businesses.
Heather has led marketing and agency teams across CPG, retail, grocery, QSR, financial services, and the not-for-profit sector. Her background includes senior marketing leadership roles with brands such as Mama Earth Organics, Yum! Brands, The Body Shop, and john st. A Certified Professional Co-Active Coach (CPCC), Heather’s coaching blends thoughtful inquiry with practical, experience-based guidance to help leaders build confidence, sharpen judgment, and turn strategy into action.
Judi Hoffman
Coach
MBA, CPA, Adult Learning and Development Certificate
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Judi Hoffman is a seasoned brand builder, media leader, trainer, and executive coach who believes clear thinking and communication drive great leadership. Over 33 years at Procter & Gamble, she led sustained growth across iconic brands including Tide, Head & Shoulders, Always, and Olay, and later served as Media Director for P&G Canada, transforming media into a strategic growth engine. Passionate about developing talent, she has trained and coached hundreds of professionals and strengthened organizational capabilities. Today, she partners with organizations to build core marketing skills, elevate leadership effectiveness, and help business leaders drive growth.
Who We Work With
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High-Potential Marketers
Marketing Accelerator Program
We help ambitious marketers build the judgement, skills, and confidence to take the next big leap from specialist to strategic leader. -
Heads of Marketing
Marketing Advance Program
Its CMO to CMO coaching to advance your impact through greater strategic focus, commercial clarity and executive presence
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CEOs & Board Coaching
Marketing Advantage Program
Decode marketing. Unlock growth.
We help senior leaders get more consistent business impact from their marketing teams.